About

 

Welcome to my portfolio and optimisation lab, a personal space for exploring the cutting edge of digital marketing, one experiment at a time. This isn’t your typical marketing blog filled with recycled advice and safe predictions. It’s a transparent laboratory where I discuss what, works, share unfiltered results (wins and failures), and explore emerging technologies that are reshaping how we connect with users online. 

About Me

Zimuzo (Zee - mu - zo)

I am a digital marketing specialist with a background that spans UX design, SEO, web strategy, and CRO. I help purpose-driven brands and global organisations create better experiences across channels.

I’ve worked across nonprofit, fintech, and startup spaces, collaborating with engineers, marketers, and designers to move ideas from concept to launch. I’m also committed to mentoring and helping others navigate careers in digital and design.

While this site is primarily my personal learning lab, I’m always open to connecting with interesting people in the marketing and tech space. If you have a challenging growth problem or just want to geek out about AI, feel free to reach out on LinkedIn.

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What Drives Me

I’m fascinated by the intersection of technology, psychology, and design. How do we create digital experiences that genuinely help people? How do we ethically persuade without manipulating? How do we optimise for conversions while respecting user autonomy?

These questions drive my work every day—whether I’m optimizing donation flows for a humanitarian organization, improving checkout experiences for fintech apps, or experimenting with GEO strategies in this lab.

I believe the future of marketing isn’t about interrupting people with ads but about being genuinely helpful when people are actively looking for solutions. That’s why I’m so excited about GEO and the shift toward AI-powered discovery and curious to know where this leads. 

Experience

Digital Conversion @Medecines Sans Frontieres, UK

Head, Marketing @BudPay

Digital Product Manager @Swish

Website Product Owner @Allianz

Education

MSc. Digital Marketing Management @University of Wolverhampton, UK

Brainstation Certified UX Designer

DMI Certified Digital Marketing Professional

Google Digital Marketing & E-commerce Specialist

Get in Touch

A note on transparency

This site uses analytics to understand what content resonates. I track pageviews, time on page, and traffic sources. I don’t sell data or use invasive tracking. Your privacy matters. I do not promote any affiliate links in tool recommendations as these are products I genuinely use. The views expressed here are my own and don’t represent my employer. This site is a personal project done on my own time. I’m still learning. I don’t claim to know everything about GEO, CRO, or UX. I share what I’m discovering as I discover it. That means sometimes I’ll be wrong, and that’s okay.