Nike Mind and the Neuroscience Thing
Nike Mind uses 22 foam nodes to activate your brain whilst you run. Is this neurodesign the future of UX or just expensive pseudoscience? A quick look at what it means for designers.
ethical design
When “Free” isn’t really free: Sprout AI UX case study
Isn't it frustrating when you click "Start for Free" but hit a paywall after? Let's address bait-and-switch patterns and better ways to do freemium.
The Cookie Consent Paradox: Why “Accept All” is a UX Failure
Explore the Cookie Consent Paradox. Learn why 85% of banners fail GDPR, the legality of "Consent or Pay" models, and how Nordic ethical design achieves 80% consent.