Nike Mind and the Neuroscience Thing
Nike Mind uses 22 foam nodes to activate your brain whilst you run. Is this neurodesign the future of UX or just expensive pseudoscience? A quick look at what it means for designers.
UX Case Studies
When “Free” isn’t really free: Sprout AI UX case study
Isn't it frustrating when you click "Start for Free" but hit a paywall after? Let's address bait-and-switch patterns and better ways to do freemium.
NYTimes Games – The ultimate engagement blueprint
How a 173-year-old newspaper built one of the stickiest by digital products. Here's what product managers and marketers and what conversion marketers can steal from their playbook.